| 1. Eva is talking to Carlos Gardel
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| 2. Great theatre goes international
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| 3. Authoritarianism : feudal style, despotic style
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| 4. Special offer : Two products in the same pack
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| 5. Promotions : Two different products for the same problem
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| 6. Uncertainty
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| 7. Special : Two parallel products for two parallel situations
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| 8. Social encapsulating
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| 9. Charity masks
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